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Midav

Midav is a Safi cannery operating since 1984 that packs both private-label fish for export customers and its own Sabri-branded sardines, sold into the US market.

At a glance

Notable facts

• Company site states production of sardines, mackerel, and tuna, plain and filleted, in vegetable or olive oil, tomato sauce, brine, or with lemon — for both Midav's own brands and customers' own (private-label) brands — but does not itemize SKU names on the main site.
• A named own/licensed brand was found via OpenFoodFacts and USDA import records: 'Sabri' sardines (in vegetable oil and in olive oil), listed with Midav as the associated brand/manufacturer and sold into the United States — the clearest named consumer product tied to Midav found in this pass.
• Per Panjiva shipment-tracking data, Midav shows 94 documented US shipments since 2007 across roughly 9 customers; visible sample buyers include Casablanca Foods LLC (Lancaster, PA — 2 shipments, Jan–Jun 2025) and Hi Tel Enterprise Inc. (1 shipment, May 2025). These are recent, dated records suggesting an active US supply relationship, though the full customer list (9 total) was not fully visible.
• Certified EU, FDA, Kosher, and BRC per company site.
• Widely repeated claim that Morocco supplies 'over half the world's canned sardines' traces to a 2022 quote from Midav's own Executive Manager, Mehdi Dhaloomal — a single company's claim, not an independently verified statistic; do not present as an established fact without attribution.
• No dedicated press/media kit page found on midav.ma.

Origin

Midav has been canning fish in Safi since 1984, and its own marketing language is unusually candid about being a dual-track operation: it says outright that it makes "their own brands and also customer's own brands." For years that made it a frustrating entry for a directory like this one — the company website talks about categories (sardines, mackerel, tuna; oil or tomato sauce or brine) without naming a single product.

Digging past the company site turned up an actual named brand: Sabri, a sardines-in-oil line documented on OpenFoodFacts and in US import records with Midav as the associated manufacturer, sold in both vegetable-oil and olive-oil versions into the American market. Shipment-tracking data separately shows recent (2025) US customers including Casablanca Foods LLC and Hi Tel Enterprise Inc., suggesting Midav's export business is active today, not just historical. Midav is also the origin point of the widely repeated claim that Morocco supplies "over half the world's canned sardines" — traced here to a single 2022 quote from the company's own executive, not an independently verified trade statistic.

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