ABC (Sarden ABC)

Jakarta, Indonesia ✓ verified

Indonesia's best-known sarden line, a Kraft Heinz joint-venture brand sold in tomato, chili and extra-hot sauces, with a fry-ready Siap Goreng serundeng variant added in 2023.

At a glance

Country	Indonesia
Region	Jakarta
Founded	1975 Company founded 1975 by the Chu family of Medan; Heinz took a 65 percent stake in February 1999 for 70 million US dollars.
Company	Multinational-owned mainstream brand
Price	$$ — mid-range
Owner	PT Heinz ABC Indonesia

Notable facts

Retail listings state about 51 percent sardine content; no Latin species name is published and the canning site is unconfirmed, so Sardinella lemuru is an inference.
Its canned mackerel, not its sarden, appeared on Indonesia's 2018 BPOM Anisakis recall list, which covered canned mackerel only.

Behind the tin

The brand is owned by PT Heinz ABC Indonesia.

Products

Sarden Saus Tomat

tomato sauce155g

Sarden Saus Cabai

chili sauce425g

Sarden Siap Goreng Bumbu Serundeng

Fry-ready format launched 2023

Evidence & uncertainties

Overall sourcing confidence for this profile: ✓ verified — corroborated by two or more sources.

Species — Strong inference: Strongly inferred from the fishery and region, without an on-pack Latin name.