Sardines
Illustrated Coastal scene inspired by Johor, near Pasir Gudang.
King Cup
Pasir Gudang, Johor, Malaysia ✓ verified
Malaysian value brand canned at Pasir Gudang, Johor from frozen fish imported from Mexico and South Africa, with a self-reported share of about 30 percent of the local market.
At a glance
| Country | Malaysia |
|---|---|
| Region | Johor |
| City | Pasir Gudang |
| Founded | 1987 |
| Company | Cannery-owned brand |
| Price | $ — budget |
| Species | Sardinops sagax (pilchard) · Strong inference |
| Made at | Marushin Canneries Pasir Gudang Plant, Pasir Gudang, Johor |
| Owner | Marushin Canneries (M) Sdn Bhd |
Notable facts
- Cans in Malaysia from roughly 4,500 tonnes a year of frozen fish imported from Mexico and South Africa via Kawasho, which points to Sardinops sagax.
- In 2018 its China-origin canned mackerel was recalled; the company publicly clarified that its Malaysian-packed sardines were not affected.
- The claimed 30 percent local market share is self-reported on the company's own site.
Behind the tin
King Cup is packed at Marushin Canneries Pasir Gudang Plant in Pasir Gudang, Johor, Malaysia.
The brand is owned by Marushin Canneries (M) Sdn Bhd.
Products
Sardines in Tomato Sauce
tomato sauce155g
Catch area: Mexico and South Africa, imported frozen · confirmed
Sardines in Tomato Sauce
tomato sauce425g
Sardines in Tomato Sauce with Lime
tomato sauce
Evidence & uncertainties
Overall sourcing confidence for this profile: ✓ verified — corroborated by two or more sources.
Species — Strong inference: Strongly inferred from the fishery and region, without an on-pack Latin name.