Cannery / Maker
Aït Melloul cannery (Agadir)
Aït Melloul, Agadir, Souss-Massa, Morocco
A Moroccan sardine-canning facility in the Agadir area that packs the Belma and Armorial brands and runs contract production for several export labels.
| Country | Morocco |
|---|---|
| Region | Souss-Massa |
| City | Aït Melloul, Agadir |
Brands packed here
Belma is one of the plant's own consumer brands.
Armorial is the sister brand to Belma, from the same plant.
Moroccan skinless & boneless sardine SKUs only Export
King Oscar's Norwegian brisling line is NOT made here — only certain Moroccan-sourced sardine SKUs.
Selected Moroccan-sourced SKUs only Export
Brand-wide production is French/Breton; only some Moroccan SKUs are packed here.
Notable facts
- Belma and Armorial are majority-owned (since 2013) by France's Chancerelle group, the company behind Connétable.
- Contract/private-label production for export brands is SKU-specific, not brand-wide — model at the product level, not as a blanket 'same cannery' claim.