Illustrated Coastal scene inspired by Pasig City. Are you Fresca? Send real product or brand photography from your company email to hello@sardines.world and we'll review it for this page.

Fresca

Fresca is a value-priced canned sardine and tuna brand from Century Pacific Food, Inc., explicitly marketed as the company's budget-friendly option.

At a glance

Notable facts

• Century Pacific Food's own brand page describes Fresca Sardines as 'your practical and affordable option for sardines, offering a flavorful sauce at a price that's lighter on the pocket.'
• Fresca is sold as both a sardine line and a separate tuna line under the same brand name.
• The company's lineage traces to Century Canning Corporation, founded December 12, 1978 by Ricardo S. Po, Sr.; Century Pacific Food, Inc. itself was incorporated October 25, 2013.

Origin

Fresca is Century Pacific Food's explicitly budget-positioned sardine and tuna brand — the company's own marketing describes it as the "practical and affordable option," aimed at price-sensitive shoppers rather than competing on quality-tier positioning the way some CNPF sister brands do.

Like other CNPF house brands, Fresca doesn't appear to have its own independent founding story; it's a line within a much larger corporate portfolio that traces to Century Canning Corporation's 1978 founding by Ricardo S. Po, Sr. and the 2013 incorporation of Century Pacific Food, Inc. as the group's consolidated food-manufacturing entity, headquartered in Pasig City.

On sardines, Fresca's confirmed range is a plain tomato-sauce 155g can and a tomato-sauce-with-chili 155g can, both widely available through Philippine e-commerce and grocery retail.

Products