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Lucky 7

Lucky 7 is Century Pacific Food's most explicitly value-tier canned sardine brand, marketed directly at budget-conscious Philippine shoppers.

At a glance

Notable facts

• Century Pacific Food's brand page positions Lucky 7 as 'the most affordable choice for budget-conscious shoppers,' with the tagline 'Lucky sa Savings, Lucky sa Lasa!' (Lucky in savings, lucky in taste).
• Retail listings confirm Lucky 7 Sardines in Tomato Sauce (labeled 'TS Green') selling around PHP 20 per 155g can in Philippine grocery channels.
• The company's lineage traces to Century Canning Corporation, founded December 12, 1978 by Ricardo S. Po, Sr.; Century Pacific Food, Inc. itself was incorporated October 25, 2013.

Origin

Lucky 7 is Century Pacific Food's bargain-tier sardine brand, sold explicitly on price rather than any craft or heritage story — the company's own tagline is "Lucky sa Savings, Lucky sa Lasa" (lucky in savings, lucky in taste), and it markets the brand directly at budget-conscious shoppers.

As with Blue Bay and Fresca, Lucky 7 sits inside Century Pacific Food's much larger corporate portfolio rather than having its own documented founding story. The parent group traces to Century Canning Corporation's 1978 founding by Ricardo S. Po, Sr., with the current Century Pacific Food, Inc. entity incorporated in 2013 to consolidate the group's branded food manufacturing, headquartered in Pasig City.

On sardines, Lucky 7's confirmed lineup is a plain tomato-sauce 155g can and a tomato-sauce-with-chili 155g can, both sold at roughly PHP 20 per can through Philippine grocery and e-commerce channels — among the cheapest sardine SKUs tracked in this directory.

Products