Sultan
Sultan is a Moroccan-origin canned sardine brand sold widely through US halal and Middle Eastern grocery importers, with Moroccan origin well corroborated by retailer listings but its parent cannery still unidentified.
At a glance
| Country | Morocco |
|---|---|
| Region | Not specified in sources (product label states Morocco / FAO34 origin) |
| Founded | No founding date found for the brand or its manufacturer. |
| Company | Consumer brand (US halal/Middle Eastern import-grocery channel) |
| Owner | Parent Moroccan company/cannery not identified despite label research, GS1/UPC-prefix lookup attempts, and trademark searches this session |
| Price | $ |
Notable facts
- Moroccan origin is corroborated by 7+ independent US retailer/importer listings (Amazon, Kroger, Walmart, Bakkal International, YemenUSA, HarvesTime Foods, Sardeenz, Parthenon Foods, Mariano's, Albazaar Market, Euro Market, Halal 4 All).
- Confirmed flavor variants across retailer listings: plain sardines in oil, sardines in olive oil with chili peppers, sardines in tomato sauce with hot peppers, skinless & boneless sardines in olive oil, and a 'mild' oil variant — sold predominantly in 4.37 oz / 125g cans.
- Marketed in the US as '100% All-Natural, no additives/preservatives' and positioned for Paleo/Carnivore/Keto diets.
- Attempted to identify the parent Moroccan manufacturer via GS1/UPC company-prefix lookup (barcode prefix 074265 seen across multiple Sultan SKUs) and via USPTO trademark search; neither surfaced a named Moroccan parent company or cannery in this pass — this remains the single biggest open gap for this brand.
- No dedicated press/media kit page found; no company website beyond retailer/importer product pages could be located.
Origin
Sultan is a Moroccan-origin canned sardine brand that has built a real, if quiet, US retail footprint through the halal and Middle Eastern import-grocery channel — Amazon, Kroger, Walmart, and a long list of specialty importers (Bakkal International, YemenUSA, HarvesTime Foods, Parthenon Foods) all sell it, consistently labeled "Product of Morocco" and marketed toward Paleo/Keto/Carnivore diets. That retail consistency makes the Moroccan origin well corroborated.
What has not been possible to pin down, despite retailer-listing research, a GS1/UPC barcode-prefix lookup, and a trademark search this session, is the actual Moroccan company or cannery behind the label. Sultan's cans carry no visible manufacturer statement beyond country of origin in the listings checked, and no company website beyond the retailer product pages could be found — the parent cannery remains the single biggest open question for this brand and a strong candidate for a future, more targeted research pass (e.g., a direct label photo review or a USPTO/WIPO trademark filing search under the exact registrant name).
Products
Sultan Moroccan Sardines in Oil
Base plain-oil variant, widely listed at Amazon/Kroger/Walmart.
Where to buySultan Moroccan Sardines in Olive Oil with Chili Peppers
Spicy variant sold via Bakkal International and other halal grocers.
Where to buySultan Moroccan Sardines with Tomato Sauce and Hot Peppers
Tomato-and-chili variant.
Where to buySultan Moroccan Sardines Skinless & Boneless
Skinless and boneless preparation in olive oil.
Where to buySultan Sardines Mild in Oil
Milder-flavor oil variant sold through specialty importers.
Where to buy